Factors to Consider When Making Custom ID Cards

Custom IDs play a very important role in many settings. They could be used to identify people in conferences, used as entry cards in offices and also to reassure employees of their positions in a company.

Traditionally, many companies made their ID cards in the same format, only making very few changes on the names and logos. However, with the modern technology and invocation, it is possible to come up with custom ID cards. These types of cards are easily created using desktop publishing tools, and anyone can create them.

What To Consider When Making Custom Ids

Whether you choose to create the custom IDs on your own or engage a professional company, you must consider the following factors.

– The purpose

A custom ID meant for an event cannot be designed in the same way as the one meant for an employee. The design and the details to include will always differ. For a seminar, you may need to include: the attendant’s name, the name of the event, location of the event, the affiliation of the attendant with the company holding the seminar and the dates.

An employees ID cards should have the name of the employee, their passport sized photo, their department, company logo and their position in a company. Essentially, the details to include in the ID should be dependent on the purpose of the card.

– Size

It is important to consider a sizeable ID card where all the details should fit in, and be legible to everyone. People must never struggle to read what is written on the ID. However, the size should never be too big and cumbersome to the user.

– Tastes and preferences

The graphics and the shapes used to make custom ID cards should be attractive; nobody wants to carry along an ID unattractive. For a company ID, it is important to find the type that reflects the profession and the theme in an office. An employee should feel proud to produce this ID in any place. An event’s ID should also reflect the events’ theme.

– Costs

It is possible to come up with custom ID cards that are affordable, yet of good quality. Many designers offer a discounted rate for bulk ID printing. Still, by printing the IDs on your own, it will be possible to save on some costs. You must however ensure that the paper material used is of good quality, and can last for long- especially when it comes to employee’s IDS.

Procurement Skills: 9 Steps to Boost Your Persuasion Skills Through Improved Presentations

Presentations are an inherent part of today’s workplace… business presentations, public speaking and general communication. All involve formal and informal levels and ultimately impact your career progression. So here is a 9 step process for how you can improve your persuasion skills and so become a more effective persuader.

  1. Understand the issues faced by your audience. It is often said that a busy person (and who isn’t busy these days?) can only deal with 5 topics at any one time. If you are going to get air time with busy people you need to make a connection from the very beginning with what is currently on their mind. So you need to link the subject matter of your presentation to one of these key items which means you need to research your audience.
  2. Decide what kind of presentation it is. Is your presentation a pitch for something (such as resources for a project, agreement to go ahead with something or even a pay rise), is it informing the audience or is it to build goodwill (for example at a supplier event)? Is it a formal presentation in front of many people, an informal presentation to a few or even a one-to-one conversation with someone?
  3. Decide your objectives. What is it you want as a result of the presentation? Do you want people to leave feeling enthused for your project? Do you want commitment to give your project money? You need to decide what you want before you design your presentation.
  4. Create a “hook”. This is a vital part of your presentation. You need to grab your audience’s attention from the very beginning. For example, Robert Cialdini has found that the most absorbing presentations and articles start with a mystery. The presentation then engages the audience as they unravel the mystery together.
  5. Create your memorable opening. This is closely linked to the hook. In their book “Made to Stick” Chip and Dan Heath tell the story of someone pitching to venture capitalists for investment in developing a new laptop computer. He started by throwing onto the table a plastic folder and declaring that this was his new laptop. Clearly it wasn’t but it started a discussion about how a laptop could be made so thin and small.
  6. Craft your action focused ending. Too many presentations follow the formula “tell them what you are going to tell them, then tell them, then tell them what you have told them”. This might work if your objective is to inform the audience. For every other type of presentation it is insufficient. What you want is action of some kind so finish with what you want them to do – a “takeaway” list of actions.
  7. Use graphics for impact. Most people respond better to images than to text. Think about all of the slide shows you have had to sit through that are crammed full of text and bullet points. Images have more impact as long as they are relevant to the topic and are unique. Avoid stock photographs that bear no relation to the point you are trying to get across.
  8. Pull it all together into a coherent story. Do not underestimate the power of a story. We are conditioned from a very young age to engage with and respond to stories. Don’t get “cute” but do have a story that unfolds with a well-crafted opening, middle and end.
  9. Rehearse, rehearse, rehearse. As a golfer once told me, amateurs practice until they get it right – professionals practice until they can’t get it wrong.

Does Your Business Have This Kind Of Flexibility?

How much flexibility do you have in your business?

One of the biggest advantages of the Information Marketing business is that it truly is a business you can do from anywhere.

Sometimes things happen and you have to be away from your business for periods of time. Sometimes, events come up that require you to be away unexpectedly… even when you have appointments on my calendar, and it’s great to have the flexibility to be able to go handle situations or to support a family member, and not miss a beat in your business.

And, if you can do that without rescheduling a bunch of things because you can do business with a phone and a laptop. Or an iPad or some other kind of tablet or device like that.

You don’t have to miss coaching and consulting clients calls. Whether you have an information marketing business or you have a brick and mortar business, you should think about whether or not you have your business set up in a way that allows you to do things in your life as they happen and as they come up, that you want to be doing. That’s why you opened your own business, right?

You wanted freedom, You wanted to make more money – or at least have some control over it, you wanted the time freedom and do the things you want to do.

So, if you’re missing out on things with your kids, or things with your spouse or partner because of your business – and it’s happening on a regular basis, you might want to think about how you have things set up in your business.

You don’t need to get a new business, or be in the information business (but it’s a great adjunct and it’s a great lifestyle business). How can you make your business meet your lifestyle?

Have you ever been told you live to work? Most people work to live.

How much flexibility do you currently have in your life and business? How much would you like to have in your life, to be able to do more fun things, to be able to travel, or own another home or buy an RV or jewelry, or more time with your kids?

It doesn’t have to be about things, because in the long run, it’s not the things that are important, it’s the time that you get and the time freedom you have.

Choosing A Chemical Search Engine – 5 Features To Look For

A chemical search engine is of immense use if you regularly need information on chemicals. If your line of work or study involves the use of many chemicals then you will definitely need accurate information on a number of different chemicals. There exist many databases of chemicals that include all relevant data about chemicals; they have search engines which enable you to extract useful information from them. If you have the CAS No. of any particular chemical then you can use the database to identify it correctly and get all available information about it.

Be sure to choose the right chemical database and search engine that has the following features:

1. Comprehensive data: The database should contain all necessary data on every known chemical. It should have high quality information which is indexed correctly and updated very often, and is assembled by a team of scientists. The best databases are recognized by reputed organizations in this field, both in the private and public sector. They can have large numbers of entries divided among organic and inorganic chemicals.

2. Depth of data: CAS records contain a lot of data such as chemical names, formulas, structural diagrams etc. Certain databases give out a lot more information about others and you will have to choose one based upon the depth of data you require.

3. Ease of use: The search engine should enable you to browse the database by category or name, depending on which one is more convenient for you. Similarity searching is also very important. It should also make use of advanced technologies that enable accurate results to be obtained as early as possible.

4. Affordable: Search engines rarely offer data free of charge, especially if the information is of very high quality. However, it’s a good idea to locate one that offers results at reasonably low prices. This will enable you to keep your overall costs down and is a very important factor if you need to use it on a regular basis.

5. Quick: The search engine should be able to provide answers within the shortest possible time, often no more than a few seconds, ensuring that work can proceed with as few interruptions as possible.

Since chemical search engines generally require you to set up an account before you can access the data and charge you for their services, it’s a good idea to do the necessary research before selecting one to use.

Strategic Process for Site Planning

Real estate site selection can be a complex web of evaluating store attributes within a potential store trade area. The process utilizes both a science and an art to the overall selection process combining a number of factors that weigh on the viability of the location. Complicating the process is that each location has its own special attributes, which makes site selection more directional in nature as opposed to a cookie-cutter process. That being said, here are some key attributes that should be considered in the overall evaluation:

Traffic Counts – While these are clearly site specific (think of the difference between a rural site and an urban site), analyzing the traffic counts will help offer a predictability of volume. The key is to understand what the potential traffic patterns are for the site before one can look solely at traffic counts. If a road carries a number of cars, but that road does not feed well into the site, the traffic counts may be misinterpreted. Understand the natural flow into the site before assessing the traffic counts. One way to gain some perspective on how traffic counts mirror volumes is to compare existing site volumes with their traffic counts. Many operators jump right into new site selection without looking back at existing sites and creating a model based on their geographic areas. This may give you a more reliable predictive model for your future sites.

Population Counts – Population count is the next logical indicator for your location. Not only do you want to look at the population count as it stands today – and is it enough to support a site – but also how has it been trending. Positive growth indicates a viable marketplace while negative trends may raise a red flag. In addition, gaining a better understanding of the ethnicity and socioeconomic trends in the trade area will offer a better snapshot into the merchandising mix that should be presented at the site.

Seasonality & Geographic Nuances – Determining whether the site is seasonal or not should factor into your analysis. Operators shouldn’t necessarily shy away from seasonal type stores but rather not be surprised by them after they open. Closely related to seasonality would be a trade area driver – i.e., a mall or theme park – that may positively or negatively impact your store’s performance. Monitoring these outside forces will tighten up your model. In addition, look for the non-seasonal enhancements or barriers to your site. A river that bisects your trade area, for instance, will effectively cut your traffic to the store no matter how close in proximity the homes are. Even certain companies can impact your site. A large manufacturing facility that releases a number of employees at the same time can cause bottlenecks in the traffic flow that will cause potential customers to avoid the area at these peak times.

Visibility – This may be more anecdotal than the other attributes but should still be a consideration. Judging whether the site is easily viewed from afar as opposed to a site that is hidden by overgrown trees should be a factor. Driving the site from all four directions allows for the owner to gain the perspective of potential customers as they approach the location. Other considerations would include that speed of the traffic as it approaches the potential site. If the traffic flow is traveling at too great a speed or drivers are distracted due to complicated traffic patterns, the opportunity to notice your location is diminished.

Competitors – Obviously, understanding the competition within the trading area is critical. I would approach this competitive evaluation in a three-fold fashion: a) gasoline, b) convenience store, and c) quick-service restaurants. Look at the competitive landscape in degrees of competition – meaning, some competition has greater negative impact than other competition. Ranking your competition based on this impact for all three categories will paint a more holistic overview. Keep in mind, that some competitors may impact only the gasoline while others may have a greater impact on convenience product sales. With the c-store industry creeping further and further into food-service, mapping the quick service restaurants in the trade area will give you a better indication of the viability of your food-service operation.

Location – Location, location, location. There are many factors that come into play when picking the best location. Is it a premier corner? What day part side of the street is the site? Is there easy ingress and egress in and out of the location? Are there divided highways in front of the location that make access more difficult? Is this an inside lot location and not even a corner? What is the length of the property frontage? There is a myriad of considerations for the actual site location that need to be evaluated in the context of the other attributes.

Let’s face it; there are a number of variables that come into play. While one cannot be certain that accurately depicting all of these attributes into a real estate site evaluation model can guarantee success, it will at least put you in a better risk aversion position. That is the science of it.

I have been around the block long enough to know that some stores simply defy their science and just work. The art of site selection is far harder to quantify than the science. While those stores are the anomaly, evaluating new locations by putting their attributes through the litmus test above, helps minimize the downside risk of opening an under performing location.

Make More Sales By Being Contrary

Here’s something I’ve been playing with, and my results have been pretty good, too.

A few months ago a friend was launching a big product with lots of cash prizes for the top affiliates. I knew there would be tons of affiliate competition, with every affiliate trying to out-do the others with bigger and better bonuses.

How to compete?

I decided not to.

Instead, I thought about what every affiliate’s bonus pages would look like: Highly polished, slick, professional, lots of graphics, videos, etc.

Odds are they would all start to look very much alike, right?

So I thought… what if I did something different?

What if my page looked like something you might get in the mail – black and white sales letter, using the Courier typewriter font, very old-school looking…

And what if, instead of a highly polished professional photo of myself, I used one where I just woke up? Or one where I just finished exercising, or just finished the yard work?

In other words, I looked like the guy next door and not some slick marketer.

Taking this thinking to the next level, I decided I didn’t want to spend time or money on creating a bonus. Everyone else was doing that, so why should I?

Instead, I would hold a live class. The homework would be to go over the program before class. Then in class we would implement, step-by-step, what was in the program. And I would record the whole thing, so people could just follow along.

In case you’re wondering – it worked beautifully. My sales were a very decent 5 figure number, and my commissions were half that plus bonuses.

And one more thing – I cheated, too. I had my virtual assistant run the class for me. She got to learn some great new skills, and I put less than 2 hours into the entire project.

The takeaway: When you have a lot of competition, it’s time to stop directly competing and find another way.

If they are using tons of graphics and slick videos, you go with a 1980’s black and white typewriter look.

If they are offering bonus packages filled with 5, 10 or 20 products, you offer no products (I offered hold-your-hand training, which in my opinion is worth far more anyway.)

You get the idea.

Do you know what would work even better than that?

MAILING the actual letter. Yup. Talk about old school. If you collect real addresses of your BUYERS, you might consider doing this on big ticket items.

I know marketers who do this. They are few and far between, and they are KILLING it. They only mail to buyers, which greatly improves their conversions. They use a service to send out the mailers for them. And they make more on one of these mailings than most successful marketers earn in 6 months.

Which brings me to my second idea… if you don’t already have the mailing addresses for your buyers, start collecting those now.

When you have a sizable portion of them (at least 200, preferably 500) approach a marketer with a product your list would love. Make sure there is plenty of profit in that product. Take the sales letter, adapt it to a black and white mailer (cheap to produce) and send it to your buyers.

See what happens. Tweak, rinse and repeat.

You can easily DOUBLE your income using this method.

Know why? Again, because it’s contrary. It’s different. Almost no one is doing it.

Your customer gets maybe a half dozen pieces of mail in a day. Two are bills. Two are sales flyers from local businesses. One is a catalog.

And then there’s that mysterious white envelope. Yeah, it’s going to get opened. Yes, it’s going to get read.

The Cybercrimals

The mindset of an individual who would want to attack the computers and networks owned by others is, without question, criminal. The act of intruding upon another confidential personal or business information requires a pre-meditated and calculated act. Its purpose is to inflict financial or personal harm on others by stealing money, denying the use of their information or to gain illegal access to proprietary plans. The cybercriminal is totally cynical and strives to remain in the shadows.

People who attack the information assets of others are on the prowl for system weaknesses to exploit. The prime targets are unsuspecting individuals or businesses that are vulnerable to the attack modes chosen by cybercriminals. They are deceitful and seek the cloak of anonymity.

The true nature of someone who would access, use and exploit your private information is a mixed bag. His or her character is between that of a person who would enjoy searching through your personal items and an employee who would embezzle money from a corporation.

The focus of crackers and hackers is to use their specialized knowledge to encroach upon the private lives of people and organizations. Electronic thieves seek to take advantage of people who are without information needed to fight back and block them. Cyber criminals are true low-life.

Digital bandits are sociopaths who ply their trade without regard to the harmful effects they have on others and truly lack remorse. What’s particularly unsettling about felonious computer whizzes is that they are usually very intelligent. They are without a conscience and enjoy stealing and hurting others.

Computer crooks can be ranked on a scale from “less skilled” to “expert”. Anyone can download basic cracking software from the Internet. The real pros, however, study their targets over time in stealth mode. The highly skilled cracker plans and analyzes the victim to get the maximum effect.

Preying upon unsuspecting users is among the most disturbing behaviors of the PC and mainframe pirates. Most computer users are unaware of how many threats and vulnerabilities that they face when they power-up their computer or go online. Lawless computer users thrive on the ignorance of others.

So how do you fight those who would breach your personal data with the purpose of stealing or hurting you in a variety of different ways? Presume that the bad guys are trying to break into your system. Use your knowledge and security best practices to block them.

You should:

1. Develop a security mindset
2. Assess your risks
3. Use complex passwords and phrases for your system(s)
4. Identify and eliminate common vulnerabilities
5. Routinely update software patches and fixes
6. Probe and test electronic systems
7. Use appropriate security-related hardware and software (e.g. anti-virus software, firewalls)
8. Lock your computer screen when you leave your work area
9. Encrypt and back up all of your data
10. Practice good cyber hygiene (e.g. avoid clicking on email links and attachments)
11. Avoid maintaining a persistent Internet connection

You can defend against those who would try to harm you using digital technology and the Internet. Obstruct the pathways that are followed by lawless information thieves.

Plans for Your Business Venture

Whatever the health and condition of your business venture, it will benefit from planning. Business planning of all types provides a road-map that guides the leadership team to successfully achieve business goals.

I’ve taught business plan writing for more than 10 years and I’ve also developed a one-day business plan writing workshop. As I see it, the process of business planning gives company leaders opportunities to see the big picture and remove “magical thinking” from the process. Business planning first reveals if the proposed goals are potentially viable and second, requires that we devise strategies that will make them a reality.

What your team wants to achieve will shape the plan that is written. For example, if the mission is to launch a start-up that will require significant outside investment, then the plan will include detailed financial projections. Additionally, marketing strategies that delve into customer acquisition, the competitive landscape, the logistics of the product or service launch, messaging and sales distribution, along with operational aspects such as manufacturing, staffing and quality control, must be thoroughly detailed.

Solopreneur consultants will focus heavily on marketing, in particular defining the target clients and client acquisition; providing services for which there is adequate demand; and appropriate pricing. Financial planning will focus on allocating the budget to support promotional strategies and marketing campaigns.

Whether the plan will be used to launch a big venture and attract outside investment money or open a boutique-style consulting service, include the following elements:

EXECUTIVE SUMMARY

Present the business mission statement here. Include as well the date the business was formed; the leadership team and other key management personnel; the credentials or experience that make you and the leadership team uniquely qualified to launch and successfully run the venture; the business legal structure (LLC, Sole Proprietor, or Corporation); the products and services; one or two key competitive advantages; a concise overview of sales projections; and the amount of capital needed if recruiting investors or obtaining bank financing is a goal.

BUSINESS DESCRIPTION

It’s traditional to present a brief description of your industry and its outlook, nationally and regionally. Give the details of your products and services and briefly discuss how they’ll be used by target customers. Identify whether the venture is B2B, B2C, or B2G. If the organization holds a patent, review the competitive advantages that it will convey. Have there been any technological advances that will help or hinder the enterprise? Divulge the details here.

MARKETING

This element is a big tent that encompasses sales, product or service distribution, competitors, advertising, social media, PR, networking, branding, customer acquisition and pricing. Plans written for a small organization will spotlight the role of marketing because for Solopreneurs, success hinges on identifying and reaching paying clients, as well as pricing the services advantageously.

FINANCE

Whether you’re wealthy enough to self-finance or the venture is small and not especially demanding of capital investment, the leadership team nevertheless needs to know with a reasonable degree of certainty how much money will be required to achieve important goals.

The plan might be written to support financing for the acquisition of new office space, additional staffing, or manufacturing equipment. Bank loans typically require a business plan to demonstrate how the investment money would be used and how the organization will generate funds for loan repayment.

If the goal is to attract investors, they’ll need to be convinced by the projected sales revenue figures (as will the bank), so they’ll know when their investment will be repaid and when to expect profits if they are made co-owners of the business. A break-even analysis, projected income statement, projected cash-flow statement and projected balance sheet are required by those who will need significant money.

OPERATIONS

How will day-to-day business processes function? Tell it here, along with providing the organizational chart, the business location, the method of producing that which you sell (if you are, for example, a freelance book editor or graphic designer, you produce the service yourself), your usual sub-contractors (if you are a special events organizer, who are your preferred caterer, florist and limo service?) and quality control methods. This element is about logistics.

The Alternative Investment Fund Regulations

What is an Alternative Investment Fund (AIF)

AIF is an Alternative Investment Fund Regulations privately pooled investment vehicle which collects funds from investors, whether Indian or foreign, for investing it in accordance with a defined investment policy for the benefit of its investors. AIF may be in the form of a trust or a company or a limited liability partnership or a body corporate.

Why AIF

AIF Regulations endeavor to extend the perimeter of regulation to unregulated funds with a view to ensuring systemic stability, increasing market efficiency, encouraging the formation of new capital and consumer protection.

Who are not covered

Currently, the AIF Regulations do not apply to mutual funds, collective investment schemes, family trusts, ESOP and other employee welfare trusts, holding companies, special purpose vehicles, funds managed by securitisation or reconstruction companies and any such pool of funds which is directly regulated by any other regulator in India.

Categories of AIFs

An AIF needs to seek registration broadly under one of the 3 categories –

Category I AIF: The following are covered under Category I

1. Funds investing in start-up or early stage ventures or social ventures or SMEs or infrastructure

2. Other sectors or areas which the government or regulators consider as socially or economically desirable including the Venture Capital Funds

3. AIFs with positive spillover effects on the economy, for which certain incentives or concessions might be considered by SEBI or Government of India or other regulators in India

Category II AIF: The following are covered under Category II

1. AIFs for which no specific incentives or concessions are given by the government or any other Regulator

2. Which shall not undertake leverage other than to meet day-to-day operational requirements as permitted in these Regulations

3. Which shall include Private Equity Funds, Debt Funds, Fund of Funds and such other funds that are not classified as category I or III

Category III AIF: The following get covered under Category III

1. The AIFs including hedge funds which trade with a view to making short term returns;

2. Which employ diverse or complex trading strategies

3. Which may employ leverage including through investment in listed or unlisted derivatives

Applicability of AIF Regulations to Real Estate Funds

After knowing what an AIF is and its broad categories, we analyse whether AIF Regulations are applicable to the Real Estate Funds

Firstly AIF has to seek registration under AIF Regulations under one of the three categories stated above. Therefore if a Fund does not fall under any of the three categories stated above, then it will not seek the registration with SEBI.

If we look at the Category 1, registration is required by funds which invest in start-up or early stage ventures or social ventures or SMEs or infrastructure

If we look at the definition of infrastructure, Explanation to Regulation 2 (m) states that Infrastructure shall be as defined by the Government of India from time to time.

And in the normal parlance, the term typically refers to the technical structures that support a society, such as roads, water supply, sewers, electrical grids,

telecommunications, and so forth, and can be defined as “the physical components of interrelated systems providing commodities and services essential to enable, sustain, or enhance societal living conditions.

Therefore infrastructure does not include the real estate or construction activity since this activity deals in investing in land, developing the land by way of construction of flats, townships and other residential and commercial projects.

But if the real estate fund carries on certain projects for a social purpose like purchasing land for charity etc.; then the fund may be covered under social venture funds.

The clause further states that ‘or other sectors or areas which the government or regulators consider as socially or economically desirable and such other Alternative Investment Funds as may be specified;’

The AIF Regulations have been notified just a few days back and till date, no other AIF funds have been specified in the Category 1 by the Government. Further what the government or regulators consider as socially and economically viable is a very broad concept. However, till the Government specifically comes out with specific inclusions under Category 1; a Real Estate Fund will not be covered under Category 1 and therefore would not require Registration.

Further, the clause also states that – Alternative Investment Funds which are generally perceived to have positive spillover effects on economy and for which the Board or Government of India or other regulators in India might consider providing incentives or concessions will bee included

By adding these lines to the Category 1, SEBI has made the category 1 very vague and open to dispute and litigations since what SEBI intends with positive spillover effects on the economy is not defined or clarified. Different people or organizations may have a different opinion on this which would lead to unnecessary litigations and hardships to business owners. However, till any clarity comes on this, the business owners need to take a cautious approach to the decision of seeking Registration under AIF Regulations.

Category II AIF

Now we examine whether a Real Estate Fund falls under the Category II AIF

If we look at the funds covered by Category II above, they

1. Shall not fall in Category I and III

2. Shall not undertake leverage or borrowing other than to meet day-to- day operational requirements and as permitted by these regulations;

3. Shall be funded such as private equity funds or debt funds for which no specific incentives or concessions are given by the government or any other Regulator

For Real Estate Fund under Category I, we notice that at present it does not fall under Category I and it also does not fall under Category III since these are basically hedge funds. Further, no specific incentives or concessions are given by the Government to the Real Estate Sector. Therefore if we look at the applicability of Real Estate Fund under Category II, these funds may fall under the Category II AIFs if they do not take leverage or borrowing except for short-term requirements.

Impact of AIF on the Real Estate Funds

Under these Regulations, the minimum investment amount has to be Rs 1 crore from each investor. Therefore attracting the funds from the investors would become tough for the real estate funds, who used to raise amounts as less as INR 1 million from the investors. Now they would need to find high-value investors though this is not the only challenge that lies ahead for those raising domestic corpuses. They now also have to invest 2.5% of the corpus or Rs 5 crore, whichever is lower, to ensure that the managing company’s risk is aligned with that of the investor. Moreover, a single investment in a company or a project cannot exceed 25% of the entire corpus.

Further a Real Estate Fund registered in the form of an LLP also would be covered under the AIF Regulations. In an LLP Structure, since the investors are also partners, the risk to the rights of the investors being misused is very minimum. Therefore applying the AIF Regulations to the LLP Structure would reduce the flexibility available to such a Structure.

Conclusion

If we look at the AIF Regulations from a short term perspective, in light of the difficult fund raising environment today, the higher ticket size for investors could potentially throw up some challenges and could in a manner constrict the growth of the asset class, but clearly, in the long run, these regulations appear to have an element of maturity to play a pivotal role in the development and shaping up of the future of alternate asset class in India. It is also clear that alternative investments are more sophisticated and risky as compared to investments in equity and debt and till market matures it is advisable that only HNIs and well informed investors make an investment in this asset class and once the market matures it is made open to all. In the long run, we may see more investments in the Alternative asset class (in terms of quantum and maturity) due to the increased investor confidence in these funds.

Creating Clients for Life – Thank You

As a parent of four daughters, my wife and I have focused our children on the art of sending thank you notes. We started them at a young age that included a cute piece of paper with crayons through their teens with a formal card and well thought out hand written message. It included birthdays, graduations, recent wedding, and the unusual when a nice gesture was done for them.

As we move into our business careers, many of us forget about that lost art and the powerful impact it still has vs. an electronic email. It is definitely a strategy that can set you apart. As real estate professionals there are many opportunities to drop a thank you card. I have even seen some studies that indicate a person who receives a thank you card will share it with 3 other people.

Make it part of your daily routine to send out at least 5 thank you cards per day and increase it as your business increases. Types of Thank You notes include:

  • Purchased a Home – This is the most obvious and the start of the process to create that long term referral. Don’t forget to offer your availability to help them if they have needs for recommendation for local services etc
  • Home Showing – Working with buyers requires time and patience. Why not send that thank you for the opportunity to show them a home and reinforcing your skills and enthusiasm to continue to find the client their dream home
  • Listing – Thanking that home owner for selecting you and remind them on why they did select you along with some of the marketing already in place.
  • Referrals – We all work for referral, so thanking that customer for a referral, whether or not that referral selected you will continue to bear future fruits
  • Listing Appointments – Meeting with homeowners that are looking to make that decision to sell their home requires the thank you be sent immediately. Timing becomes critical. Pick that one moment from the meeting that you felt you connected with the home owners and include that in your note
  • Cold Calling/Prospecting – When meeting someone for the first time, and follow-up with a thank you for their time and offer them a personal contact method.
  • Rejection – There will be times that you do not get the home listing or do not find the buyer that home. A thank you and keeping in touch for future developments may lead to future business.

Make sure each thank you note is hand written, has a stamp (not metered), is signed, and includes your business card